Best Ways for Generating Leads Through LinkedIn

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Generating more business is everyone’s job at a company no matter what your position. Everyone should not only be a brand ambassador but should also be a lead magnet. LinkedIn is primo for the B2B market and even for B2C companies. When one conjures thoughts of vendors, strategic alliances, investors, allies, partners, employees, consultants and prospects, START with LinkedIn.
So what can LinkedIn do for you and how can you start generating leads?
Before I venture into some of the lead generating activity suggestions, please spend some time on your profile and settings. Make sure that your profile is complete, that you are incorporating keywords in your titles and descriptions, and above all, make sure that you describe yourself in a way that clearly delivers the value in knowing you!

  • 1. Grow your network: LinkedIn has tools that connect directly with Outlook and has the ability to search other email accounts to see who you know already on LinkedIn. If you don’t connect your email program, at least perform a monthly check for new contacts in your database for who is on LinkedIn. 
  • 2. Updates: there is a feature much like Twitter and Facebook that allows you to post an update that will show up on your profile and in network updates to your connections. Use it wisely.
  • 3. Introductions: Give them, ask for them. The idea of 6 degrees of separation is made apparent on LinkedIn. If there is a contact at a particular company you seek, by searching on LinkedIn you will discover who you already know that knows who you want to know. Introductions make a cold call a warm call and a faster track to closing a sale.
  • 4. Get Visible: LinkedIn provides updates to members you are connected with. Some people adjust their updates to daily, some weekly but the point is that delivered to your connection’s inbox are updates and you should find ways to have your name show up in those updates. Read on for some suggestions on how to accomplish this.
  • 5. Books: LinkedIn provides the opportunity to mention what you are reading or have read with a short blurb regarding the book. I could write volumes on why this is a pivotal tool but for now just let me say that sharing this information is a really good idea.
  • 6. Events: the events feature on LinkedIn lets you browse what is happening and in some cases, people will actually make notation that they are attending. You might just find that the person you are trying to meet will be at an event in your area.
  • 7. Slideshare: has expanded to not just power point decks but now includes video and other documents. This is a great way to show off some of that industry specific knowledge that no one knows you have.
  • 8. Blogs: LinkedIn can automatically pull in your blog posts. If you would like to grow your reader base, or just keep your contacts in the know with the great material you are providing through your blog, don’t forget to activate this feature.
  • 9. Twitter: Yes, LinkedIn will allow you to stream your tweets into your profile. I say ugh because I caution you as this can become annoying. I am not a fan of this feature as I find it clutters the page as most tweets are inane at best and often times out of context and offer no real value. 

The take away: LinkedIn is a professional networking platform where the information is rich and powerful and the opportunity to break barriers of entry exists. A lot of searches are done on LinkedIn and this is another opportunity to get found by the people you want to find you. Link your way to success!

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at: http://www.linkedinsuccess.org

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