How to Use LinkedIn to Get Recruited and For Marketing Purposes

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Why use LinkedIn to get?
Headhunters are now using LinkedIn as one of their primary tools to source new talent for Employers. Business Owners and Employers have also become aware of just how useful LinkedIn is to search for talented professionals to fill positions – cutting out the middle man and major advertising costs. Over 130,000 recruitment agents including representatives from all of the Fortune 500 Companies are using LinkedIn to source their future employees and contractors.
How does LinkedIn work?
Heard of six degrees of separation? LinkedIn works on the principle that by you inviting your contacts to join you on LinkedIn, you also gain access to their contacts and so on and so forth. Firstly, this builds up membership as a lightening pace (over 25 million users currently). Secondly, this creates a huge community of people who can professionally assist each other. LinkedIn is a professional driven social networking site, so no video uploads of late night opinions or family pics – just professionals linking in to each other.
How do I get started using LinkedIn for Professional Advancement?
The next step is to start connecting! LinkedIn operates interactive tools that can upload your address book from various email programs including Outlook and web based mail programs. These tools automatically identify any members of your address book that are already LinkedIn members. Go through and carefully choose who you want to invite to become a connection. Note: Your Connections will be visible to the rest of your connections.
You can also reconnect with old classmates and colleagues by using the Colleague Reconnect and Classmate Reconnect tools. This is a great way to expand your connections and you never know who may be working for what potential employer. Profiles with over 20 connections have an increased chance of success.
TIP: Don’t just enter someone’s email address or business card into your contact manager – see if they are also on LinkedIn. A few minutes a month can provide you a huge network of connections that can access your profile.
How can I use LinkedIn to get recruited?
Here are a few fast tips on how to optimize your chances for being recruited through LinkedIn. They are relevant to both individuals who want professional advancement, freelancing or consulting professionals and business owners who want to expand their reach:
1. Don’t just sit on your profile – work your colleagues, former employers, clients and professional contacts for recommendations. Having recommendations on your LinkedIn profile is gold in terms of recruitment. You can also use your LinkedIn profile as a central repository for recommendations rather than having to re-contact your referees each time you apply for a job. Business can also use this as a tool to centralize their testimonials for prospective clients. You can then refer potential employers to your LinkedIn profile to view recommendations.
2. Use keywords when you are preparing your Profile, take advantage of search engine optimization wherever possible, while still ensuring your profile looks professional. For example systems analyst familiar with business intelligence software – work at getting the attention of your target audience. If you are running a professional or promotional blog, you can connect your blogs URL to your LinkedIn profile. Again – keywords – professional.
3. You can download the JobInsider toolbar from LinkedIn. If you are searching for open positions on many of the known jobsites, then the JobInsider toolbar gives you an inside track. When you view a listing, JobInsider will search for your inside connections in the prospective company.
4. Join relevant groups – you can join professional, alumni, industry and corporate alumni groups listed on LinkedIn. This is a great way to exhibit your profile and increase your connections. You can also create groups – bringing together your own major network of liked minded professionals.
5. People have had amazing results from just simply asking and answering questions using the Q & A tool on LinkedIn. Try for credibility rather than self promotion.

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at: http://www.linkedinsuccess.org

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