LinkedIn Is About Relationships, Not Spam and List Building | Then How We can Use it to Get Business?

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Lesson 1: get a photo!

While in most aspects of business we shy away from the camera, in social networking a photo brings both credibility and hence connect ability. While most of the spammers and MLM list builders can get away without such a need elsewhere – yes, even on Facebook – on LinkedIn a head shot is an essential differential tool.

Lesson 2: build a profile, not just a link to your website

Spammers and list builders are just on the net to build their lists. As every dedicated Internet Marketer knows, each email address on your list (note: email not person), is worth on average $1/month to your income. Secondly, they have not yet figured out that LinkedIn’s method of linking to their website gives them absolutely no credibility or additional value to their websites ranking in Google.

If you want to be taken credibly on LinkedIn, build a profile! Most of the spammers can be recognized with single-point jobs (often just the current thing that they are promoting), and a single link to their website. A profile as LinkedIn themselves explains is to both build credibility and connections, so use it that way. After opening with a great personal statement, include: all your previous positions; include a few interests and hobbies; and link to your company website and person blog. In other words, look like a human being.

Lesson 3: join business and community related groups

Often the spammers and list builders don’t join groups, but if they do its just a few and always those dedicated towards either their audience or “profession.” Most of the MLMers join the growing number of MLM dedicated groups on LinkedIn, whilst SEO specialists join SEO discussions.
The differential pattern for real business people seeking to build credibility is that they join three distinct types of groups:
• Current company and former employer related
• Market sector and professional related, i.e.: pharma sales, automotive professionals, etc
• Geographic community related, often where born and currently live: i.e., New York, London, etc
In other words, they are trying to build knowledge and connections across both their customer and professional pier group.

Lesson 4: just connection activity

What always surprises me, is when new people to LinkedIn get invites to connect from people that they don’t know from having done previous business, is that they happily connect to almost anyone. Now that’s OK, that’s open networking, but there are some best practice procedures to follow, to which the number 1 is: if you don’t know them, then read their profile first!
If you read a person’s profile, does it: have a photo; list more than their current business/website; have they joined a broad section of groups; show them doing more activity than just connecting?
Spammers generally have either few or many connections, but all their activity list shows is them connecting to random person after random person very quickly. Real business people build their network across customers and professional sector piers, often slowly. More than 10 connections on the last 24 hours, then beware!

Lesson 5: giving based value added activity

One of the most useful ways of building your own credibility on LinkedIn – apart from recommendations from others – is through answering Answers posed by others. It’s personally probably the number1 technique for building credibility across all types of people who may be interested in networking with you, from customers to potential employers.
The reason that Answers build your credibility is that its value based giving: the person asked an open question, and you gave a value based (not too sales based) answer in response. If it was a good Answer, they probably rated it well, and asked to connect. You can also replicate this value based giving now in groups, as well as in other forms of on-platform activity, such as introducing colleagues and contacts.
Spammers do none of this. They have a simple approach: join, build list, get email address and then send.

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at:

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