Social Media Tool: How to Get More Leads, Sales and Traffic Using Linkedin

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LinkedIn, a popular social networking site helps us to keep in touch with our family, friends and colleagues. A few tech savvy companies have discovered the infinite potential of LinkedIn and have started using this social networking site to get more leads to strengthen their business and even widen their network. LinkedIn can be used to promote your business, create brand awareness, increase brand visibility and build a huge network of people for improving your business prospects.
How do you generate leads?
Create a unique profile:
An exceptional profile speaks volumes about your company, so review your profile. You can update details about your company, product launches, events, new endeavors, achievements, et al. Make it clear to your prospective clients- why they must choose you and why you are the best in the business.
Widen network:
Create a large network and promote your business among people who can be your prospective business partners, associates, employees and even financiers. Invite contacts from your existing network and make these contacts, part of your specific interest group.
Stay in touch:
Sustaining all the contacts is a significant task, when the network of friends is larger. Involve all the members in your network by creating a blog for your group or a forum for exciting discussions on various aspects pertaining to your industry. You must find time to stay connected with the best in your industry and not lose track of them.
Respond to Questions:
When the members in your network pose a query, give them a prompt reply. Post an intelligent reply to any question on your business/industry. If your answer is chosen as the best for a particular question, then you have instant fan following. If you manage to give best answers for almost all the questions then you become an expert. An expert is mostly contacted directly by the users in LinkedIn and this increases the traffic to your/your company’s website.
LinkedIn marketing:
Understand that LinkedIn is an under-utilized marketing tool and use it to your advantage. Post an update on your company, new products, product launch events, special events, press releases, special offers, webinars, blogs, videos, pictures, etc. Promote your business through the contents you post on LinkedIn, creatively.
Post Direct Ads:
The Direct Ads feature in LinkedIn can be of immense help in posting direct advertisements to a targeted demographic. These advertisements expand your horizon by reaching out to more groups and networks from your industry, beyond your network.

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at:

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