Top 5 Things You Can Do Today to Maximize Your LinkedIn Profile

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Although you may not have developed a social media strategy – yet – if you’ve registered on a site, like LinkedIn, you have a profile. Your profile is extremely important for more than the obvious reason. Of course if someone you already know “looks you up” on LinkedIn, your profile will be what they see. If you’re already acquainted, they will probably connect with you no matter what your profile looks like. What if someone is considering you for employment and checks to see if you have a LinkedIn profile? What if you’ve joined a discussion group and made a comment and someone in the group wants to read more about you, because they think they might be able to do some business with you? What if someone does a search on LinkedIn for a certain type of service provider and your name comes up, but instead of your friendly face all they see is that faceless “avatar?”

It’s time to start considering your profile on SM sites not only as a resume, but also a statement of who you are as a professional and what differentiates you from the others in your field. Start writing profiles with search engine optimization in mind. Actually make the effort to craft a profile that “brands” you as an expert at what you do and portrays you as a person that people would enjoy doing business with. Here are 7 things you can do today to maximize the impact your profile has on the people who view it.

1. Add a picture! This seems so obvious, but I go to many LinkedIn profiles and see the infamous “ghost” person. Social media is for BUILDING RELATIONSHIPS first. If you are consistent with your social media strategy and truly foster relationships, opportunities for partnerships, collaborations and actual sales will follow. But wouldn’t you be more likely to want to have a relationship with someone who you can actually see?

2. Use relevant keywords in your “professional headline.” People really do search LinkedIn when they are looking for new employees, vendors and suppliers, outsourcing partners, etc. If you want to be FOUND, use phrases that will help people find you! Also, use every single character they allow for this field!

3. Use all 3 lines for “websites,” and make the title more descriptive. You’re allowed to post 3 links to websites. Most profiles have a link that says, “MY COMPANY’ that leads to their company website. You can also post a link to an article or white paper you may have authored, your blog, or any other page on the Internet that helps to “build your brand.” Of course your company could be one of the links; but why not try giving it a title that tells WHAT the website has to offer, instead of “MY COMPANY?” For instance, the anchor text for the link to the Marketects website is “Industrial Marketing Solutions.”

4. Use your “summary” to tell your story. You have 2,000 characters available to you in your summary! Go to Word, start writing, and use character count! Don’t just use your summary to state the responsibilities you’ve had at your current and past jobs. You definitely want to state the value that you provide in your profession or field, but if the path you took to where you are today was unconventional, it’s OK to state that! It just makes you a more interesting person.

5. Add your LinkedIn “public profile” URL to ALL of your personal communications: emails, business cards, website, and blog. Promote your LinkedIn network (and any other social media sites on which you have a professional presence) whenever you can. This will help you build your network.

Social media will never “work” for you if you don’t “work” it. Make a commitment to learning more and investing more into your social media presence and and start with the basics: make your profiles the the best they can be!

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at:

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