Use LinkedIn to Promote Your Business

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LinkedIn has been from the beginning promoted as the online social network for business professionals and entrepreneurs. That is different from other social networks which appeal and are promoted to the masses. It is a made clear understanding that people are joining the LinkedIn community with the goal of expanding their business in some way.

LinkedIn was founded in December 2002 and launched in May 2003. Early 2011 it reached it reached 100 million users. LinkedIn has become your online business card. You, as a business owner, better get an account to assure people you do exist.

With LinkedIn it is not necessary to hide your business intent as you are expected to do in other social media like Facebook and Twitter. Professionals are interacting on LinkedIn with the explicit intention of making business connections. LinkedIn is also very strong represented internationally. More the 50% of its users are outside the USA.

As with all other social network, setting up and completing your profile is very important. A sloppy, incomplete profile will not reflect you or your business in a positive way. The headline section of your profile must be strategically written. It is a short summary to simply define yourself and your current business. Don’t forget to use proper amount of specific keywords. Yes, Google is indexing your LinkedIn profile!

There is a difference between your Public Profile and your Private Profile. Certain segments of your profile can be restricted from public view from non-members. Make sure you customize your LinkedIn URL.

Status updates and announcements from your personal LinkedIn network are posted to the Network Activity portion on your Home Page. Similar to other networks you can use Like, Comment or Send a Message to the listed updates. This is a great way to start a communication. You can broadcast your own messages using the conversation box.

There are several applications to enhance your community. There is an applications for a Twitter utility, an events applications and even a way to tag your posts onto WordPress blogs.

After you setup your account you need to get contacts. You can import existing contacts, search or search for contacts. LinkedIn uses a hierarchy of connections and is primarily structured in three levels. All the contacts of your first level are made visible to you. Joining groups allows you further to target your business contacts.

LinkedIn allows you to present yourself or your business as a leader or expert in your market.

How You Can Use LinkedIn to Get Success in Your Business and Professional Career? Why You Should Use It? Watch this Free Presentation at:

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